Emirates is the first to join utu’s innovative new service based on deep industry experience that adds customer loyalty and rewards elements to the tax-free shopping experience for cross-border travelers. By leveraging the virtual utu Tax Free Card in the utu Tax Free app, Emirates Skywards members will now be able to upsize their VAT refund value by 4167 Skywards Miles for every 100 USD. To celebrate the launch of this industry-first proposition of rewarding VAT refunds, Emirates Skywards and utu are offering 5001 Skywards for every 100 USD of VAT refund starting from 11 Oct 2021 to 31 March 2022. There is no minimum spend requirement or maximum Miles earning limit. More collaborations around customer rewards and loyalty will follow as part of the strategic partnership between Emirates and utu.