5th Annual Product Development Excellence in Banking MENA Summit

HOT CONFERENCE TOPICS

Will Be Discussed

• Product management pitfalls that will challenge the success of your efforts. How to prioritise innovative ideas and products properly?
• The product development cycle as a part of the product life cycle. How to bring a product to the market successfully?
• Customer and consumer insights in the product design in MENA region
• Product management as the intersection of business, user experience and technology
• Future digital transformation in banking and product development in particular
• Customer mapping. Understanding of what problems need to be solved and what type of customer to be targeted in MENA region
• Reasons to use customer journey planning and user analysis: How can personalisation guarantee a long-lasting loyalty in banking?
• Challenges and disruptions that financial industry is facing in MENA region