Taxing the Digital Economy: Where are we so far?

Ektaa KumarEktaa Kumar    26 April 2020
Taxing the Digital Economy: Where are we so far?

Flexible working in the Tax World

Taxing the Digital Economy: Where are we so far?

The last year has faced the tax market with a lot of uncertainty. The global tax environment continues to develop at an exponential pace with very little signs of slowing down. What has been evident is that the challenges a tax department now face are much more complex than simply managing the Effective Tax Rate (ETR). Issues such as Reputational Risk, Tax Transformation and the ever looming- implications of Brexit- are the priority to Tax Leadership teams and as such we’ve seen a huge shift in skillset demand in the market. 

Making Tax Digital has been a key feature on the agenda for 2020 so far, with digitalisation disrupting traditional business models and changing the ways in which businesses interact with its stakeholders. Meanwhile, the ongoing fundamental debate around how digitalised business models should be taxed has garnered more attention than ever thrusting Tax Teams and their capabilities into the spotlight. This has, inevitably, caused an ongoing effect on the treatment of tax. This has led to the establishment of newly defined tax opportunities for professionals with strong capabilities within the tax technology space.

The argument remains- what do we define as a digital economy? The lack of consensus on the international platform has caused businesses to review their models and ultimately establish stricter guidelines around their services. The business world is becoming increasingly digital with the establishment of apps and the ‘cloud’ solution becoming increasingly prevalent however the global tax regimes are still very much geared toward a more traditional scheme. This saw significant change in 2015 with the establishment of the OECD/BEPS Guidelines however due to the localised approach to Digital Taxation their continues to be a high degree of ambiguity across Multinational Enterprises. 

In current day, businesses are, predominantly, taxed where they have a physical presence as oppose to a virtual presence despite many International Businesses operating in a multitude of jurisdictions. This has created challenges in defining where exactly Valuation occurs and thus creates obstacles in securing an international consensus on digital taxation. Individual jurisdictions have been encouraged to take matters into their own hands and start to build a more robust plan around this Tax Reform. This has, inevitably, led to companies reviewing their tax functions and tweaking the structures/backgrounds of individuals to ensure that they are fit for purpose. 

The shift of skillset has only been further enhanced by MNE’s appetite towards Tax Risk and the Reputational issues around this. Multinational Enterprises have implemented a robust tax infrastructure with the approach of zero tolerance to uncertainty. This has led to Tax teams becoming more business-aligned and therefore has changed the guard in tax skill. The demand for International Tax Specialists who are able to interpret this changing tax environment to meet a businesses needs has increased exponentially and continues to be a sought after skillset as we continue through 2020. 

In tune with these International Tax Regimes, Brexit has caused an air of caution in the market with Heads of Tax facing the pressures of the outsourcing model, cost reduction and relocation of Tax services. However, we’ve seen a strong spike in appetite for Tax Temporary resource due to the flexible arrangement that this solution offers. Without longer-term stability around the current business climate, hiring managers have been more inclined to consider a temporary resource who, not only, allows for a degree of flexibility but often also approaches the tax team with greater degree of exposure and the ability to hit the ground running (having had to adapt in a few different environments prior to this). Often, Temporary Tax Resources are useful for defined periods of time as we move through the changes that Taxing the Digital Economy will bring.

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