Mohamed Serokh, PwC's Middle East Transfer Pricing Leader has quit and joined rival competitor BIG4 consulting firm Deloitte. He will lead Deloitte’s ME Transfer pricing practice.
When GCC FinTax team reached out to him, he said “Tax and transfer pricing in particular, is becoming an increasingly important area for multinationals operating throughout the Middle East. Over the last couple of years, Deloitte has made tremendous strides in investing in its regional tax practice and is the fastest growing tax practice in the region. Deloitte Middle East’s transfer pricing practice is a key part of this investment strategy given the increasing needs of global clients in this area. Given these developments and Deloitte’s strategy, the choice of Deloitte was easy for me and I’m super excited about the move and looking forward to exciting times in supporting my clients and helping to bring the best that Deloitte has to offer”